Old logo (image courtesy: google)
New logo (image courtesy: http://www.campaignindia.in/news/india_post_aims_to_fly_high_with_new_branding)
The India Post logo has been re-designed by none other than O&M, India. Sad to see, it is disappointing to say the least. India Post is one of the largest, if not the largest postal network in the world. And though it is considered to be old, lethargic and boring, it definitely deserved a better logo than this. The irony is, that this new logo is supposed to create the image of a modern organization, when in fact it seems to be taking India Post decades backwards.
There are three weak swooshes floating around lamely in a red rectangle. It is neither conceptually powerful, nor it is striking, or visually refreshing in its form. The old logo probably did a much better job than this one. The tick marks themselves are ugly, and the background meaningless. The Hindi font could also have been something much stronger and clearer. I would like to see how this logo appears on an aerogramme, and if it makes any sense whatsoever. As for the colours, could we get more cliche?
This logo definitely does not give the feeling of India Post being ‘modern’ in any way. It is also not likely to encourage the average Indian to visit the post-office in an age when the post-office is in any case suffering because of other means of communication. This logo just strengthens the very image that India Post wanted to be rid off, that is a lethargic, outdated organisation.