helveticaNOW!

Linotype, the father of all type foundries, announced a contest to celebrate 50 years of the font ‘Helvetica’. While researching about Helvetica, I learnt some interesting things, like how Arial is simply a tweaked form of Helvetica, courtesy Microsoft. I had never realised that Helvetica is such a versatile and well-proportioned font. I used to consider it a boring, sedate, characterless typeface. And i used to avoid it like mad. I never used it actually.Very corporate and stand-offish. But it is in fact highly readable, in any size. And quite beautiful, as fonts go. Funnily, after entering the contest, I use it ALL the time now. Just shows how perceptions can change. Though 50, its still young and raring to go.

To check out my entries, please click here:
http://www.linotype.com/voting/helvetica/index.php?action=showUpload&upload_id=2289
http://www.linotype.com/voting/helvetica/index.php?action=showUpload&upload_id=2542

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3 responses to “helveticaNOW!

  1. FOR FURTHER EYE OPENING TAKE THESE TEST…MIND BLOWING

    http://www.iliveonyourvisits.com/helvetica/#

  2. Hello!
    i just want to say that you could won the first prize with hel(o)vetica.Its a very good concept.

    I´ve won the second prize of helvetica poster contest.
    Im portuguese and im a graphic designer and painter
    I live in oporto and i work in (www.)atelier714(.com).

    to see the poster: http://www.linotype.com/helveticaNOW

  3. that’s quite nice. expresses the character of the font succintly. what happened?

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